New Semiotic Book*

I am pleased to announce that I am writing a new book for Bloomsbury Visual Arts.

My new book is Semiotics for Designers and Illustrators: Using Peirce’s Semiotic Sign-action to Give Visual Communication (more) Meaning.

I am writing it now and the manuscript deadline is 1 May 2025, with publication in *Spring 2026.

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The book’s chapter structure will be as follows:

Introduction
SECTION ONE: SEMIOTIC SIGN-ACTION
Chapter 1: What Can Semiosis Do for Me?
Chapter 2: When Is a Semiotic Sign A Sign?
Chapter 3: How to Communicate Anything to Anyone

SECTION TWO: SEMIOTICALLY HOOKING AUDIENCES
Chapter 4: Semiosis Enhancing Audience Experience
Chapter 5: Understanding Audience’s Lived Experiences
Chapter 6: Cultural Clues for Effective Sign-action

SECTION THREE: VISUALLY APPLYING SEMIOSIS
Chapter 7: Mediating Between the Client and Audience
Chapter 8: Semiotically Holding Attention
Chapter 9: Crafting Experience, Changing Behaviour

(chapter titles are only working titles).