Chapter 4: Semiosis Enhancing Audience Experience
Peer Reviewer Manuscript Draft
The following manuscript draft is © Dave Wood 2023 and all rights are reserved.
It forms a sample chapter for a live book proposal with a major publisher, and is at the peer review stage. I offer this draft to paid Substack Hero subscribers and Founding subscribers, in the spirit of collegial peer review.
Free subscribers will be able to read the first paragraph.
NOTE: Any technical semiotic terms in this chapter draft will in the book have corresponding box-out explanations. Box-outs, case study or image examples are not available in this draft review. Check out Semiosis 101 video episodes on YouTube instead.
Chapter 4:
Semiosis helps illustrators and designers to semiotically craft the connotative level of visual communication. In the next three chapters we will explore the semiotic ‘hooking’ of audiences’ attention. In this chapter we will begin with the mantra:
Encode. Richer. Meaning.
to explore how Semiosis can encode richer meaning within our established creative processes. A common question from designers and illustrators regarding applying semiotic theory into their creative practice is, “What can semiotics do for me?”
